Country: United States
Status: Active
Full Description: The Grit and Glory Brewing Company is promoting Craft Beer and Ready-to-Drink cocktail drinks based on the 150-year heritage of the 6666 Ranch in Texas.
The brand celebrates the cowboy lifestyle and its traditions, using the highest quality ingredients to create their best-in-class Ready-to-Drink Cocktails, Ranch Water, and Craft Beer.
The brand is built upon the 150-year heritage of the ranch, which is famous for quarter horses and angus beef.
The Four Sixes Ranch, featured in Season 4 of the #1 series "Yellowstone," is the centerpiece of the upcoming "6666" series on Paramount+.
The brand's brand awareness is at an all-time high in the 2nd half of 2024, 2025, and beyond.
The company's board of directors includes Danny Stepper, Tom Larsen, Doug Bippert, and David Glasser. The brand's success is driven by variety packs and winning flavors, with Craft Beer growing at nearly 20% per year since 2014.
The craft beer brand, has seen a significant increase in female consumption, becoming an integral part of its target consumer.
Molson Coors leads a national distribution network with 182 distributors and independents in 42 states.
The company plans to expand its on-premise expansion, with approval for a 2024 beverage program in 600 locations, including four airport locations.
The company also plans to have a national menu mandate in all 175 US locations from February 2024.
Additionally, iHeart Media has a $10M spend through key platforms, reaching 9 of 10 Americans monthly. The company has 6K+ affiliate stations, 856 local stations, 455 million podcast downloads per month, and 900+ personality and local station sites.
6666 Grit & Glory is set to integrate into Taylor Sheridan Television Universe, with the first two films being released in November 2024 and late 2024.
The brand will also be the official Vodka Ready To Drink Cocktail of the Texas A&M Aggies, with activation at Kyle Field and special retail packaging.
World Series of Poker legend Jamie Gold will be the brand ambassador, bringing 6666 Grit & Glory to the poker table, casinos, and beyond.
Gold has established himself as a prominent figure in the global poker and gaming industry, hosting, emceeding, or working closely with 360 major charity events.
He has appeared on the highest rated poker television shows to date, including over 150 original hours of poker and documentary shows.
The 6666 Grit & Glory marketing campaign will feature content reaching over 100m, branded apparel, and awareness, as well as live poker events and sweepstakes.
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The brand celebrates the cowboy lifestyle and its traditions, using the highest quality ingredients to create their best-in-class Ready-to-Drink Cocktails, Ranch Water, and Craft Beer.
The brand is built upon the 150-year heritage of the ranch, which is famous for quarter horses and angus beef.
The Four Sixes Ranch, featured in Season 4 of the #1 series "Yellowstone," is the centerpiece of the upcoming "6666" series on Paramount+.
The brand's brand awareness is at an all-time high in the 2nd half of 2024, 2025, and beyond.
The company's board of directors includes Danny Stepper, Tom Larsen, Doug Bippert, and David Glasser. The brand's success is driven by variety packs and winning flavors, with Craft Beer growing at nearly 20% per year since 2014.
The craft beer brand, has seen a significant increase in female consumption, becoming an integral part of its target consumer.
Molson Coors leads a national distribution network with 182 distributors and independents in 42 states.
The company plans to expand its on-premise expansion, with approval for a 2024 beverage program in 600 locations, including four airport locations.
The company also plans to have a national menu mandate in all 175 US locations from February 2024.
Additionally, iHeart Media has a $10M spend through key platforms, reaching 9 of 10 Americans monthly. The company has 6K+ affiliate stations, 856 local stations, 455 million podcast downloads per month, and 900+ personality and local station sites.
6666 Grit & Glory is set to integrate into Taylor Sheridan Television Universe, with the first two films being released in November 2024 and late 2024.
The brand will also be the official Vodka Ready To Drink Cocktail of the Texas A&M Aggies, with activation at Kyle Field and special retail packaging.
World Series of Poker legend Jamie Gold will be the brand ambassador, bringing 6666 Grit & Glory to the poker table, casinos, and beyond.
Gold has established himself as a prominent figure in the global poker and gaming industry, hosting, emceeding, or working closely with 360 major charity events.
He has appeared on the highest rated poker television shows to date, including over 150 original hours of poker and documentary shows.
The 6666 Grit & Glory marketing campaign will feature content reaching over 100m, branded apparel, and awareness, as well as live poker events and sweepstakes.
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