Introducing My Gull Wheels On!
aka Michael Wilson
-- I wrote this in 2005 and have updated it for 2024
- Pardon if some things changed since I wrote it.
- Original content from www.iBizMktg.com
-- As Michael Jay Wilson and as My Gull Wheels On, I offer expertise in artistry, marketing, sales, copywriting, project management, and business acumen across various industries.
My Journey as a Professional Copywriter and Artist
"As the sun dipped below the horizon, casting a warm glow over my cluttered desk, I realized that my life had taken an unexpected turn. From the early days of scribbling stories, poetry and prose in tattered notebooks to the polished web designs that now adorned the digital landscape, my journey had been nothing short of remarkable."
The Genesis - It all began with a fascination for words—their power to evoke emotions, ignite curiosity, and shape perceptions. As a young dreamer, I devoured books, losing myself in the worlds crafted by master storytellers. Little did I know that this love affair with language would lead me down a path less traveled.
The Web Beckons - The World Wide Web emerged like a cosmic canvas, waiting for artists and wordsmiths to leave their mark. Armed with determination and a trusty keyboard, I stepped into the virtual realm. My mission? To create websites that not only dazzled the eyes but also whispered secrets to the soul.
Crafting Sales Letters and Legends - Sales letters became my playground—a delicate dance of persuasion and authenticity. Each word mattered, every sentence a brushstroke on the canvas of desire. I penned legends for businesses, turning mundane products into mythical artifacts. The alchemy of copywriting fascinated me—the way a well-crafted sentence could transform doubt into conviction.
Ghosts in the Machine - Ghostwriting was my moonlit escapade. Behind the scenes, I breathed life into characters, their stories echoing through the corridors of cyberspace. From blog posts to e-books, I wove narratives that danced between fact and fiction. The anonymity thrilled me—the idea that my words could touch hearts without bearing my name.
The Art of Web Design - But words alone couldn’t capture the essence of a brand. Enter web design—the symphony of colors, fonts, and layouts. I donned my artist’s hat, sketching wireframes and breathing life into pixels. Logos became my signature strokes, each curve and line imbued with purpose. And when the canvas expanded to mobile screens, I adapted, like a chameleon in a digital jungle.
Navigating the Labyrinth - The web was more than pretty pictures and eloquent prose. It was a labyrinth of algorithms, SEO spells, and user experience enchantments. I delved into the mysteries of metadata, danced with Google’s spiders, and whispered sweet nothings to responsive designs. The code became my secret language—a bridge between creativity and functionality.
A Personal Touch - Amid the hustle, I never lost sight of the human touch. Customer support emails flowed into my inbox like messages in bottles. I responded with empathy, unraveling knots of frustration and turning them into ribbons of gratitude. Each interaction was a chance to weave connections—threads that bound me to the people behind the screens.
Conclusion - And so, dear reader, my journey continues. From the early HTML days to the dynamic landscapes of JavaScript, I remain a wanderer—a seeker of stories, a curator of pixels. As the moon rises once more, I raise my virtual quill, ready to etch new chapters into the ever-evolving tapestry of the web.
This is just the beginning. Let’s explore deeper, unravel hidden pages, and infuse life into this digital autobiography.
Let’s continue to embark on a captivating journey through the digital tapestry of my life—a tale woven from HTML, pixels, and the alchemy of words.
Quick Notes:
Who’s Who - 1999 -- Voted by my peers into the International Who’s Who of Business Management.
Who's Who - 2024 -- Voted by my peers into the United States of America Who’s Who of Business Practices and Solutions Consultants.
National Radio Show Host - Your Money & Your Life
163 Stations Across America - Hosting Tax Attorneys, Financial Planners and others who worked with me over the years.
DCFS - 1997 - Trained and certified as a Diversified Cash-Flow Specialist.
Insurance Broker - 1996 - Certified and Licensed in NV-CA-SC-NC-GA-AL
Commercial Real Estate - LA/NV - 1981/1995
** Other Programs, Projects and Due Diligence documents I have constructed...**
Professional Documentation and Due Diligence...
Grant Writing Experience - Instituted Professional Agency in Nevada Employment System
Executed Grant Proposal for Electronic Safety Capacitor to prevent computers crashing from temporary electricity outages - Colorado Postal System
Created multi-grant proposals (First Nations & Canadian - British Columbia) to set up Rest Stops on Alaskan Highway in Native territories affording travelers tax free fuel increasing Tribal Nation's profit.
Food for Thought: Navigating the Digital Realm
'More Women Use the Internet: Contrary to popular belief, the internet isn’t just a playground for tech-savvy nerds. More women actively engage online, shaping conversations, communities, and connections.'
'Three Primary Reasons:
Tech-Savvy or Not?
The majority of internet users aren’t coding wizards or algorithm whisperers. They’re everyday people seeking information, entertainment, and companionship.
Search Priorities:
Interests and hobbies top the list, followed by product/service information, games, and music. Curiosity fuels our digital quests.
Seeking Refuge:
Those who feel awkward or shunned in public often find solace online. Interactive devices become bridges to understanding.
Fear of Betrayal:
Trust is fragile in the digital realm. Our greatest fear? Betrayal—whether by a stranger or a familiar face behind a screen.
Two Types of Users:
Tool Users: Practical, seeking answers or solutions.
Stress Relievers: Escaping reality, finding release in the virtual embrace.
Anonymity’s Mask:
Feeling untouchable, we reveal secrets, share confessions, and express emotions — things we might hesitate to do face-to-face.
Frustrations In Online Services:
As we navigate this digital labyrinth, remember that behind every pixel lies a story waiting to be told. What’s our next chapter?
The Net!
Absolutely! Let’s delve into the multifaceted world of web content.
Kids: They play and explore.
Women: They dream and imagine.
Men: They fantasize about bikes, cars, boats and seek so much more.
Businesses: They promote, sell, market, and support.
Everyone: They communicate, invest, control, pay bills, shop, search, research, and discover otherwise elusive information.
Know Your Purpose
Whether you’re a dreamer, a strategist, or a seeker… the internet awaits your attendance.
My Continued Journey as a Professional Copywriter and Artist
As the sun dipped below the horizon, casting a warm glow over my cluttered desk, I realized that my life had taken an unexpected turn. From the early days of scribbling stories in tattered notebooks to the polished web designs that now adorned the digital landscape, my journey had been nothing short of remarkable.
Real Estate - LA in 1981 and then NV in 1995 - It was in the bayous of Louisianna where I got my feet wet, and it was in the desert heat of Nevada that I received my formal education in the world of real estate.
Food for Thought
Information searches follow a hierarchy: interests/hobbies, product/service info, music, and then games.
But the greatest magic lies in the perceived anonymity—the feeling of being untouchable.
People say things they wouldn’t dare in daylight, their words echoing through cyberspace.
Remember, the net is a dual realm: a tool for some, a release for others.
And the greatest fear? Betrayal of trust—the fragile threads that bind us online.
So, dear reader, let’s navigate this labyrinth together.
As the moon rises once more, I raise my virtual quill,
ready to etch new chapters into the ever-evolving tapestry of the web.
A Website Can Do It All!
From selling products to creating leads, qualifying prospects to completing due diligence, your website is a versatile tool. It can:
Sell: Transform casual visitors into paying customers.
Create Leads: Nurture potential clients and build relationships.
Qualify Prospects: Filter out those who align with your offerings.
Reinforce Your Image: Showcase your brand identity.
State Your Position: Clearly communicate your mission.
Interact with Customers: Engage in meaningful conversations.
Educate the Masses: Share knowledge and insights.
Control Confusion: Guide users seamlessly.
But there’s an art to it—a delicate balance.
You must creatively control the chaos inherent
in the vast potential your website offers.
Simultaneously, you need to:
Maintain a professional image.
Enhance your company’s branding and positioning.
Understand your prospect’s needs, desires, and expectations.
Present an easy-to-follow course of action for fulfillment.
Remember: One product, one prospect, one objective.
Your website is a powerful ally in achieving your goals.
Now, let’s delve deeper. Are you missing out on potential profit by not catering to uncommitted visitors?
Perhaps you’re aiming to become a portal for a specific market.
Protect your internet real estate wisely.
Strategically place profit-generating devices where they matter most.
And what about your fan potential?
Are you an artist, poet, or musician?
Your website can amplify your reach,
Connecting you with admirers across the digital expanse.
Pump Up the Volume: Attracting Dedicated Visitors
Your potential for attracting dedicated visitors is unparalleled.
As a creative force, you can:
Pay Per Lead: If your site is a prime source for outside businesses to acquire visitors who align with your target market.
Monetize this traffic effectively!
Creative Appeal: Dedicated visitors respond better to highly creative sites.
What’s your genre? Get imaginative and make the experience exciting and fresh!
Merchandising Magic: Beyond promoting your latest work, merchandise your name, image, and creations.
Create an interactive, in-person “feel” that visitors will eagerly share with friends.
Local Customer Base?
If you cater to a specific local or regional audience, keep your advertising efforts close to home.
Link up with local online businesses, ensuring your traffic aligns with both your product and location.
Steady Traffic, Secondary Income
With a steady volume of traffic, your site becomes a fantastic advertising platform for offline businesses in your area.
Consider offering coupons—buried strategically in “Thank You” pages—to generate secondary income.
Emulate Offline Success
Think about your most successful offline marketing techniques.
Now, adapt and emulate these methods online. Your digital canvas awaits!
Cereal Aisle Syndrome - Remember, too many choices overwhelm.
Impress, qualify, identify, divide, and conquer.
Keep it focused, and your visitors will thank you.
Let’s continue shaping your digital masterpiece!
What other aspects of your website intrigue prospects?
Profit Funnels: Guiding Prospects to Conversion
Once you’ve enticed prospects to visit your site, seize every opportunity.
Don’t waste a single word, thought, or idea. Here’s how:
Offer Options: Present a few choices to understand their needs.
Then focus on getting the sale or capturing their personal contact information for future offers.
Click and Capture: Ideally, when visitors click on a link that interests them, don’t let them slip away.
They’ve revealed their interest. Now guide them to a dedicated page—a “profit funnel.”
This page should be free of external distractions and contain everything they need to make a decision and take action.
Profit Funnels: These specialized pages house your sales copy, offers,
testimonials, and fulfillment mechanisms. They’re laser-focused on conversion.
Segue Sites: Navigating the Marketing Mix
Separate entry pages — segue sites or landing pages — are essential for any company’s online strategy.
These pages act as gateways, directing visitors toward specific content or offers.
Whether it’s a free special report or a tailored pitch,
-- segue sites ensure a seamless transition from curiosity to commitment.
Remember, each click is a step toward conversion. Let’s continue shaping your digital journey!
Let’s continue exploring the intricacies of effective website design and marketing strategies.
Purposeful Separation: An entry page is best developed as a completely separate website
with a domain name that identifies a specific aspect, benefit, or feature of your company’s product or service.
This entry page deals specifically with that topic and may or may not lead the prospect back to your main site.
If linked to your site, the contents of your entry page should serve as a smooth transition
into the material presented on the specific pages linked to the entry page.
Controlled Endorsements: Segue sites can also create the appearance of unrelated company offerings with links from your page.
Use them to link to another offer that can earn you income while retaining 100% control over the links leading back to your primary page.
They’re also useful for controlled endorsements, sample pages, and more.
Remember, there’s so much more to designing a winning online presence.
The Web Slinger & SEO King
My Gull Wheels On
aka Michael Wilson